Built for home service businesses

Your agency talks about cost per lead.
Your bank account tells a different story.

SpendTrace tracks the real cash flow impact of every marketing channel — so you scale what actually makes you money, not what looks good on a report.

Free 14-day trial · No credit card required · Set up in 5 minutes

Marketing metrics say you're winning.
Your cash position says otherwise.

"Great CPL" but margins are thin

Your agency shows $40 cost per lead. But after ad spend, payroll, materials, and callbacks — did you actually make money?

Scaling into a cash crunch

You increase ad spend because the "numbers look good." Three months later you're floating payroll. Sound familiar?

No idea what's actually working

You're running Google Ads, LSAs, mailers, and Yelp. Which channel is improving your cash position? Which one is quietly draining it?

Simple by design. Clarity in minutes.

01

Log your spend by channel

Enter what you spent on each marketing channel this week or month. Google Ads, LSA, direct mail, Yelp, Angi — whatever you're running.

02

Log the revenue that came back

Track the jobs and revenue generated from each channel. No complicated integrations — you know your business better than any algorithm.

03

See the real cash flow picture

SpendTrace shows you which channels are improving your cash position and which are hurting it — so you scale with confidence, not hope.

Agency metrics vs. reality

What your agency says What SpendTrace shows
Key metric Cost per lead Cash flow per channel
Tells you "Your ads are performing well" Which channels make or lose money
Scaling decision "Spend more, leads are cheap" Scale only what improves cash position
Accounts for Clicks and form fills Actual dollars in vs. dollars out
Bottom line Looks good on paper Looks good in your bank account

Owners who stopped guessing

★★★★★
We were spending $4K/month on Google Ads and our agency kept saying the numbers were great. SpendTrace showed us we were actually losing money on that channel once we factored in real job costs. Shifted that budget to LSA and direct mail — cash flow improved within 6 weeks.
HVAC Company Owner Texas · 12 employees
★★★★★
I used to make scaling decisions based on gut feel. Now I open SpendTrace every Monday morning and I know exactly which channels are putting money in the bank and which ones are just burning it. Wish I had this two years ago.
Plumbing Business Owner Florida · 8 employees
★★★★★
My agency showed me a $35 cost per lead and I thought we were killing it. SpendTrace revealed that channel was actually underwater when you looked at the full picture. Canceled it, saved $2K/month, and revenue didn't even dip.
Electrical Contractor Ohio · 15 employees

Built for the businesses that keep homes running

HVAC

Plumbing

Electrical

Landscaping

Cleaning

Pest Control

Roofing

Painting

Stop guessing. Start tracing.

See which marketing channels are actually making you money — in minutes, not months.

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